Seth Godin on the gap between something of value being created, and that value being recognised by others.
There’s often a significant lag between the creation of something useful and when the market recognizes it.
That’s an opportunity for speculators and investors, who can buy before the recognition happens.
And it’s an opportunity or a trap for creators, who might get disheartened about the lack of applause and upside immediately after they’ve created something.
In addition to this, there’s the problem of the taste gap, that inevitable period of time where the work you’re producing doesn’t live up to the standards that inspired you to create it in the first place.
The only solution is to trust that you have something inside you that is worth sharing with the world, and to refuse to stop until the world has recognised it.