Prioritisation is more important than productivity.

In any enterprise, there’s a temptation to focus on the easy things at the expense of the tasks which are difficult or which scary. Planning instead of pitching. Fine-tuning instead of hitting ‘Publish”. Research instead of action. But as tempting as this might be, success almost always rests not in how many things get done, but which things are prioritised:

So much of what gets passed off as productivity involves trying to do more tasks. If the value of your tasks are all equal, then this might make sense, but not all tasks are equal. Imagine you have 10 tasks you could potentially work on today. Nine have a value of one, but the tenth one has a value of ten times that. Even if you are able to complete all nine of those low values tasks, you have failed if you don’t complete the high-value task.