Their.tube

Have you ever found yourself wondering how it’s possible that people believe the things that they do? The truth is, they’re probably wondering the same about you.

The reason for this disconnect is the algorithms we all rely on to filter and curate the news we consume. Because these algorithms are trained to give us more of the content we’re already drawn to, the way that the world is presented to each of us can look vastly different. Exposing these differences is why their.tube was created:

Theirtube is a Youtube filter bubble simulator that provides a look into how videos are recommended on other people’s YouTube. Users can experience how the YouTube home page would look for six different personas. Each persona simulates the viewing environment of real Youtube users who experienced being inside a recommendation bubble through recreating a Youtube account with a similar viewing history.

The personas currently available are: liberal, conservative, prepper, climate denier, fruitarian and conspiracist. Take a look. It’s genuinely alarming to see the stark contrast in how the world is presented.