This Video Will Make You Angry.

Whilst sifting through my news feed this morning I was reminded of this gem by CPG Grey on the way the way the media weaponises our emotions in order to get us to share their content.

Just as germs exploit weak points in your immune system, so do thought germs exploit weak points in your brain; aka emotions. Once inside, thought germs that press emotional buttons get their hosts to spread them more – measurably more…

…Awe is pretty good which is why websites that construct thought germs like biological weapons, arm them with titles like “7 Whatever’s That Will Blow Your Mind”, or “The Shocking Secret Behind This…Thing”. But anger is the ultimate edge for a thought germ. Anger bypasses your mental immune system and compels you to share it like nothing else.

Absolutely brilliant.