What’s the most important thing?

Seth Godin on the importance of digging down to the root of a disagreement or dispute.

If someone keeps coming back to an irrelevant, urgent or provocative point instead, they’re signaling that they’d rather not talk about the important thing.

Whether in the business world, a personal relationship, or a moment of self reflection, the tendencies to avoid the elephant in the room. There are always a thousand other things we can quibble about. But we should always be trying to figure out what the most important thing is.

If it’s difficult to talk about, that’s a good sign that we’re getting close.